by Green Fashionista
shoptobegreen.com
Yes, it's true! H&M will launch an organic cotton, organic linen and recycled polyester in many shades of white in April.
Ann-Sofie Johansson, H&M head of design, said: “The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
I think this is great for fashion and I am sure we will see more major retail outlets adding organic fashion lines to their merchandise.
For more: http://www.ecorazzi.com/2011/02/05/hm-launching-new-eco-friendly-line-in-april